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Really enjoyed the article. I would like to ask whether counter-positioning is specifically chosen as a strategy from the start or whether it's something that arises out of the pursuit of innovation? Perhaps, it's a mix of both. In the example of Mayweather, it seems his fighting style was not necessarily developed purposefully to "counter-position" against opponents but came to fruition with an intent to stay in the game as long as possible.

Anyway, your style of writing is pleasantly easy to read and I'm looking forward to reading more as a first-time reader!

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